Content and Code

Business Situation

Initially built with no content management system, the GDC website had become inflexible and out-of-date. Updates required contracting with costly third-party suppliers. In addition, the website design didn't effectively direct users from the GDC's four target audiences to customized content. Instead usersneeded to wade through levels of navigation to get to the information they needed. How could the GDC provide substantial online content to four distinct audience groups through one website?

Our Solution

Content and Code recognised from the start that the GDC needed a robust content management system along with a coherent content strategy and information architecture to deal with the thousands of pages of content. An easy-to-use audience-focused navigation was developed to allow users to self-identify and to quickly access content targeted to their needs. Additional drop-down navigation allows users to access specific content based on their need. At the same time, users have access to universal navigation at all times allowing them to stray from an audience driven directed path if they so chose.

The website is backed by Microsoft Content Management Server 2002 for Websites to allow for simple content publishing, easy updating and detailed workflow and content approvals. What's more, the solution is being outsourced so that the GDC can save on technical infrastructure investment and maintenance while focusing on keeping information up-to-date information for their target audience groups.

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