Our Solution
Content and Code created a fresh and vibrant brand for ERS with a
look and feel that was commercial yet environmentally friendly.
This website forms the basis of the ERS identity, one that has
successfully attracted the attention of the likes of Coca Cola,
Burger King, Nando's Restraunts, and other big name clients.
Content and Code used Microsoft Content Management Server to
develop the new ERS website. This technology facilitated the rapid
deployment of the site in under a month. The ERS site provides
visitors with an easy to use, intuitive audience-based navigation
experience and offers them the chance to provide feedback through
online polls and surveys.
Driving traffic to the website was achieved with a search engine
optimisation programme that included keyword review, competitive
review, search engine submission, site code optimisation and
measurement.
The provision of 'extranet-like' functionality on the site also
met their requirements of being able to work remotely with a secure
site area. This minimised office start up costs and enabled
collaborative work practices. Advertising Director Jake Marcou
commented, "Content and Code found a fast solution that matched our
requirements whilst exceeding our expectations."
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