Content and Code

Business Situation

Avon Ambulance Service urgently needed a new website to improve its profile in the community and to more effectively promote a range of key messages such as 'when to call the ambulance' and 'how to use the 999 service.' An outdated design and information architecture was making it hard for users to find information about critical ambulance services and posed the risk of impeding badly needed patient transport. In addition, Avon needed a more effective way to recruit and communicate with a growing volunteer corps - First Responders and Volunteer Drivers.

Our Solution

Content and Code created a stylish yet accessible website that distinguishes Avon from other NHS trusts remaining consistent with the NHS brand. Backed by Microsoft's easy-to-use Content Management Server, the improved website elevates critical information to the homepage along with links to NHS Direct patient advice service. The website offers Avon a range of opportunities to reach out to different audiences through targeted homepage messages that can be updated 'on the fly' to respond to internal developments. What's more, the new website re-packages Avon's content into a more streamlined, accessible format that offers navigation focused on audience needs and more accessible content. Finally, two distinct password-protected extranet features were built so Avon volunteers could easily access targeted information on secure pages.

As for hosting, Avon chose to use Content and Code's affordable Outsourcing Service as a way to save costs on technical infrastructure and maintenance while focus resources on maintaining up-to-date content. The overall result: a greatly improved, easily-updated, more accessible and professional web presence and an improved profile in the community.

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