Targeted Merchandising Campaigns
Microsoft Commerce
Server improves the effectiveness of your portal by delivering
targeted content to visitors based on their profile. This targeting
system recognises buying patterns and historical trends to enable
predictive cross-selling and targeted campaigns across your
customer base.
Marketing managers are able to deliver highly scalable yet
personalised e-mail messages to large groups of recipients quickly
and easily. Direct e-mail message campaigns track message delivery
and record clicks to enable analysis of campaign effectiveness.
Analysis reports enable business managers to review, run and
manipulate reports and review segmentation models for powerful
business insight.