5 reasons you need a SharePoint Intranet
No matter what sector or industry you work in, communication plays a vital role in achieving success. However, history tells us that companies, small, but predominately larger corporations, can sometimes struggle to circulate focused messages about products, events, business plans, or their marketing campaigns to those most affected. This is supported by a recent study by Dynamic Signal and Mindshare North America, which looked in to employee advocacy and communication.
It found 81% of senior leadership believed they lead by example and were advocates for their companies, yet only 37% had actually ever shared company news or information. This resulted in 74% of employees feeling like they’re missing out on important company news and information. With some leaders still missing the mark when it comes to good communications, it’s no surprise that employee engagement can be less than enthusiastic.
From our experience, the solution to these problems comes in the form of a dedicated communication manager: professionals that bring a focus to the table, getting everyone involved, building a community, contacting media representatives, and working with customers to address problems or concerns.
Now an individual alone can only do so much. They need technology that can champion their vision. One such platform is a company Intranet. An Intranet is an extremely powerful medium for the typical comms manager. From ensuring employees know all the latest internal news – be it an interview with the CEO, a shared business plan or new product release, right through to organising team meetings and days out.
Comms managers are effectively there to find the best possible way to communicate to staff within a company, whether that is on a small or large scale. When there are hundreds, or even thousands, of employees in a company, keeping communication flowing isn’t the easiest of tasks. Finding an interesting method of communicating is very important, as employees don’t want to hear the same old stuff over and over again.
Sounds like quite a lot to handle, doesn’t it?
Your SharePoint Intranet: Here to help
So let’s imagine you’re a busy comms professional. Your days are filled with keeping staff (and yourself) informed and interested on the goings on in your company, and relaying this information to whoever it’s targeted at. This is no small task.
Luckily, technology is your friend and there to make your life easier. While there are numerous digital tools out there to aid you, some old and some new, it’s a SharePoint Intranet that you should make your BFF. A powerful asset for the modern workplace, we want to take a look a 5 reasons why a comms manager should use SharePoint as their go-to company intranet.
1.Engage with users
An Intranet is a social platform that can be accessed across an entire organisation, acting as the perfect place to support feedback and interact with all levels and members of staff. It’s ideal for powering collaborative working on projects, storing data and documents in a central location, and sharing information with others. Yammer is Microsoft’s prime collaboration tool for Office 365, and is excellent for starting conversations and creating project groups, where documents and other social features, can help teams connect with others no matter where they are.
You can use a company wide calendar on a SharePoint site to share information you’re your co-workers. A calendar is a universal method of keeping track of dates and events and this is exactly the same in organisations. View, upload and edit company events, team news and more, and link them to fellow employees through email.
Companies with effective comms strategies aren’t afraid to encourage ideas and even business plans from staff. An intranet can foster this sort of company wide collaboration and makes idea generation and sharing a simpler and easier process, all of which is driven and governed by comms.
4.Central document storage
For a communications team to be effective, they will need to create several documents regularly, and have to manage them all just as effectively. Documents such as comms plans, marketing collateral and news releases all have to be maintained properly. Using SharePoint document management (DM) features is a great way to centralise this in a portal. What’s more it’s online and backed up, making it available from anywhere.
5. Understand your audience better
Before the beauty of the internet, communications managers had to rely on good old-fashioned judgement with their audience. What that really means is a lot of the time it was probably a bit of a guessing game. With so many different people in an organisation there are always going to be people who work and communicate differently to others, and a communication manager previously would only be able to discover this face-to-face. Nowadays, however, that isn’t a problem.
A good SharePoint intranet will have personal profiles put in place that include sections like ‘about me’, ‘interests’ along with their organisation and close team members. So, it goes without saying this is a great means for communications teams to better understand the people they’re communicating with.
Want to know more, get in touch – we’d love to help!
CEO and Founder
Tim is the CEO of Content and Code and founded the company in 2001. As CEO of Content and Code, Tim focuses on corporate strategy, client and partner relationships, and has overall responsibility for driving the growth of the company. Tim founded Content and Code so he could help transform organisations to be more responsive, more competitive and engage their employees to better realise business goals.