80% of Fortune 500 companies use SharePoint for their Intranet. Why aren't you?
A recent survey showed that 61% of Internal Communications professionals think their company’s platform allows two-way engagement between employees and management. Great news for the majority, but how about the 39% of companies where management feels out of reach – and out of touch?
In today’s agile companies, traditional hierarchies are being replaced by a far more flexible approach to work, allowing businesses to respond more fluidly to change. A classic indicator of a truly agile company is an innovative internal comms team. Internal comms can help employees align more easily behind the company’s vision, feel a stronger sense of participation and make themselves heard by contacting high level staff directly. However, many firms lag behind, using out of date technology, management and internal communications practices. How can this be changed?
How the leaders communicate: SharePoint Intranet
According to research from the Association for Information and Image Management (AIIM), up to 80% of Fortune 500 companies – the 500 highest grossing American industrial corporations – use SharePoint as their primary Intranet, communications and collaboration platform. Why does it work so well for these leaders, and how can you learn from their experience? Internal Communications is about boosting a sense of corporate identity, sharing the CEO’s vision with employees and helping give clarity and direction to the company. SharePoint intranet also does a lot to facilitate these activities.
Record and share videos
SharePoint allows users to record videos and place them on the Intranet’s homepage. This has the potential to revolutionise your internal comms. Rather than sending a long, dull email about the company strategy to everyone, using video can be a much easier and more engaging method. Do you have a new product, a new partner, a new leader or a new strategy? Videos allow Internal Communications professionals to create engaging content and convey messages quickly and easily. Videos allow you to convey more information to colleagues in less time compared to the stale and expected newsletter.
CEO and management blogs
Blogs are another sure means for engaging with your staff, replacing traditional newsletters or emails. For senior staff, blogs are a great opportunity to get a little more personal; get everyone feeling involved in the inner workings of the business. Most excitingly – and unlike email – SharePoint includes features that let you ‘like’ and comment on these blogs, thereby boosting interaction between the ‘trenches’ and head office. This can turn into truly meaningful discussions between senior staff and ‘shop floor’ employees.
SharePoint intranet activity streams are much like a newsfeed on Yammer, Facebook or Twitter. Rather than forcing users to open communications emails and even download the ‘news’, Activity Streams are usually displayed on the home screen of a SharePoint Intranet, making them easy to find and allowing people to catch up on company news at the beginning of each day. They display all the latest information that might be of interest to that employee and he or she can then click through to find out more if it’s important or interesting to them.
SharePoint intranet is incredibly rich as a platform – with the right configuration, you can fine-tune it to do almost anything you’d want. One particularly useful feature SharePoint offers Internal comms staff is the enterprise poll feature. Place your quick poll on the Intranet homepage – or even within specific team sites – and get instant feedback to gauge employee opinions, satisfaction and issues. Once again, this approach produces far higher engagement than simply sending out an email and hoping people might reply.
A crucial factor in Internal Communications is to ensure that employees feel they’re on the same page as the rest of the company. Feeling involved with company strategy, initiatives and change is often a key factor in employee satisfaction. A simple way of providing employees with this information is through dedicated SharePoint pages that detail specific news and updates. Whether it’s the decision to open a new branch, shift part of your operations overseas or change corporate branding, a page where people can find out about these changes and understand why they’re happening can be really valuable. Because the information in this page will stay in place for a good while, it’s far less likely to get buried in your employees’ inboxes, too.
Communicate better with SharePoint Intranet
SharePoint can change the way your company works across the business. For Internal Communications professionals, SharePoint offers so many more options for sharing corporate news and making that information easy to find later on.
Many of the world’s biggest, high-impact businesses use SharePoint Intranet to reach out to their own employees every single day. If you’re keen to find out how a SharePoint Intranet can boost your internal communications strategy, see how we helped Quatargas improve internal communications, or contact us to find out how we can help build a customised SharePoint solution for you.
CEO and Founder
Tim is the CEO of Content and Code and founded the company in 2001. As CEO of Content and Code, Tim focuses on corporate strategy, client and partner relationships, and has overall responsibility for driving the growth of the company. Tim founded Content and Code so he could help transform organisations to be more responsive, more competitive and engage their employees to better realise business goals.