Microsoft Ignite – Day Four: Adoption is behind everything

Oct 2, 2017 | Blog, Change Management, Office 365 | 0 comments

Another common theme throughout Microsoft Ignite, apart from Microsoft Teams of course, is that user adoption is now a key focus for Microsoft. The focus on user adoption is not a new thing for Microsoft though, as this already started last year with Mott MacDonald and Carlsberg being in the spotlight to share how they managed their achievements in that field.

This year even more sessions were organised to support customers in their journey with successful stories from Nestlé, TalkTalk, Diageo, Cargill and, again, Mott McDonald.

A few examples of user adoption orientated sessions:

  • Four critical factors to driving Microsoft 365 adoption
  • Nestlé’s Office 365 cultural transformation – from silos to collaboration
  • How Microsoft does IT: Accelerate adoption and productivity with quality communications
  • Proven Office 365 customer deployment and adoption strategies
    • The main message that surfaced throughout day 4 can be summarised by Microsoft’s acronym SSAT:


      Recruit Executive Sponsors and Empower Champions.

      • Getting the Leadership Team involved and actively sponsoring the change is critical for the transition to be successful as well as building a Champions community that would evangelise the new ways of working.
        • Scenarios

          Prioritise Scenarios and Define Success Criteria.

          • Defining the vision for the organisation and understanding the “What’s in it for me?” (WIIFM) for employees then allows the project team to define scenarios that will deliver value. Ultimately, it then becomes easier to measure success.
            • Awareness

              Implement Communications Campaign and Execute Launch Events.

              • Tailoring launch plans and messaging inline with the company culture and sending communications out through a variety of channels helps employees visualise the need to change and the benefit they would get as an individual.
              • Hosting engagement events with the support of executive sponsors and champions of the technology at every stage of the programme to show high levels of engagement and give credibility to the transition.
                • Training

                  Train End Users and Ready Help Desks.

                  • Focusing on the ‘why’ to make sure employees know why the change is happening. It is key to use ‘real-life’ work scenarios that are familiar to your audience, training end users through multiple formats to accommodate different learning, geographical barriers and resource constraints – making the training stick with reinforcement options.
                    • Microsoft are still FastTrack-ing success

                      Microsoft is constantly updating their FastTrack centre accordingly to provide their customers with relevant materials and templates to ensure solution adoption.

                      At Content and Code these 4 pillars are well known and already covered by our MOVE methodology based on the Prosci© change management research programme. We’ve built upon these key principles to model our approach and activities with the constant idea of adjusting to every organisation’s culture.

                      User research allows us to create personas and storyboards essential to target the communications and training to the right audience with the right messaging, so each individual can identify at a glance the benefit they will get by adopting the new tool(s).

                      User adoption should start at the beginning of a project

                      In addition to these considerations the different sessions throughout day 4 of Ignite were a good opportunity for Microsoft to reiterate the fact that user adoption starts at the very early stage of the project and concerns every aspect of it. Whether the project is focussing on data migration, mobility or security: involving the business in every step and listening to what they have to say is crucial for the change to be accepted.

                      Which tools to use and when

                      From a different angle, the Ignite conference offered an incredible set of discussions around which tool to use when, which for us is essential to increase our expertise and be in a position where we can advise our customers when it comes to best practice and governance.

                      This is particularly relevant this year with the push from Microsoft around Teams. Where does the rest sit? Should we continue investing in SharePoint? How can we still justify the use of Yammer? These are both very relevant questions that came to our mind immediately after their announcements will be a big concern for our customers too.

                      Another key question here is, how do you keep up with all the changes? Office 365 is in constant evolution, it can be difficult to stay ahead of changes. Should these updates be pushed out automatically to everyone? How do we communicate them to people?

                      Ignite provided the perfect opportunity for potential development

                      Finally, the conference was a great opportunity to connect with people and identify areas with potential development for Content and Code.

                      During Ignite, 26 sessions were organised using the Meetup format with the simple idea to bring people and companies together to share ideas, stories, best practices and lessons learned.

                      Organising Office 365 User Group Meetup sessions at the Content and Code offices would be a wonderful way for organisations within London to get together, hear about the changes in Office 365, share the way they use the different tools, hear about what works or doesn’t work for them but also get some of idea of how our expertise could help them along the way.

                      The discussion around getting these events off the ground have started with Microsoft MVPs so watch this space…

                      4-step guide to embedding change and ensuring Office 365 adoption success

                      When it comes to enterprise software, there is often a gulf between the ‘ideal scenario’ of that software and the reality you experience when using it. Download your FREE guide today.

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                      About our author

                      Elodie Munier

                      Elodie Munier

                      Office 365 Adoption Consultant | Content and Code

                      Elodie is an Office 365 Adoption Consultant at Content and Code. Elodie is Prosci(c) certified and passionate about change management, supporting organisations in their journey to adopt new Microsoft technologies and making sure the fundamentals are in place so the transition is a success.


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