All you need to know about the Power BI Adoption Content Pack

Apr 24, 2017 | Blog, Digital Insights, Office 365 |

Microsoft’s Power BI service, if you have not heard of it before, is a cloud based self-service business intelligence solution. The service is free to subscribe to with a business email address, although it does have its limits, and is available across multiple devices with tight integration into Office 365 productivity tools.

If you have an Office 365 account with the appropriate license, Power BI appears in your Office 365 navigation bar along with the other tools within the productivity suite. You can import or connect to multiple data sources, carry out analysis of your data and produce rich and engaging dashboards.


The eagerly anticipated preview of the Adoption Pack


In March of 2016 Microsoft announced the release of the Office 365 Adoption Content Pack in Power BI in response to demand from customers to know more about how users are adopting and consuming the Office 365 platform and associated tools.

Tabled for release in Q3 2016, the preview of the Adoption Content Pack was launched and made available for early registration at Microsoft Ignite 2016.


So what is the Power BI Adoption Content Pack?


Essentially, the Adoption Content Pack is a method to publish standardised dashboards, reports and data across your business. Power Bi then allows teams within your organisation to receive a standard source of key business data for analysis, though easy to visualise dashboards, without necessarily having direct access to the source data.


What is the Adoption Content Pack in terms of Office 365?


The Office 365 Adoption Content Pack is a standardised set of dashboards, reports and data for Office 365 usage activity within your organisation’s tenant. The data supplied by Microsoft then allows you to access detailed analytics on your end user activity across much of the toolset.


What information is provided within the content pack?


Within the pack, usage information for all the key Office 365 tools is provided. These include:

    • OneDrive for Business activity and metrics by user and region
    • SharePoint Online activity and metrics by user and region
    • Exchange Online mailbox activity by user and region
    • Office Pro Plus activation and licensing by user and region
    • Skype for Business usage and activity metrics
    • Yammer usage and activity metrics
    • User activity, user state, activation and licensing by UPN

This data is presented through easy to use dashboards/reports within the supplied Content Pack that allow data to be accessed for slicing, drill downs and further interrogations. The Content Pack also enables to view measures and key performance indicators across each of the tool sets within Office 365.


What can you do with the data within the Content Pack?


    • Measure adoption of the key tools by viewing enabled users, active users, first time users and returning users, etc.


    • Visibility of overall usage of the key individual tools within the Office 365 platform and what usage looks like in real terms across your organisation


    • Better understand how end users are communicating and collaborating, and which tools they are using to do so


    • View storage utilisation and metrics



    • View Exchange Online activity, active/inactive mailboxes and email throughput


    • View active Skype usage and how users are consuming Skype for Business i.e. by call type, meeting type


    • Understand Yammer activity and active users by articles read, liked, posted


    • Understand how end users are accessing the platform, which devices and platforms


    • Understand OneDrive for Business active users, sharing of files externally/internally, total number of documents


    • Understand SharePoint Online activity by users, top departments, top activities, top users


    • Understand user adoption by product, slice by department, company, region


How is “activity” classified? How does the data relate to real world adoption?


Microsoft measures activity within a tool as you would expect, so for example:

Exchange Online: activity is measured by the sending or reading if email, or use of calendar, etc.

SharePoint Online: activity is measured by uploading or downloading of a document, viewing a web page, etc.

Yammer: activity is measured via liking, commenting on or posting content.

Skype for Business: activity is measured by the sending of an IM, making a call, etc.

OneDrive for Business: activity is measured the uploading of a document, syncing a folder, editing a document, etc.


It’s all about adoption


As the name implies, the main driver behind the Adoption Content Pack is to help Office 365 tenants make better use of their investment within the productivity suite.

Many organisations invest in Office 365 based on the use of a single application such as SharePoint Online and Exchange Online, and do not realise additional value from other key applications such as Yammer and Skype for Business.

Since the release of the preview version of the Content Adoption Pack, there has been a considerable demand from new and existing Office 365 customers. There now seems to be a general awareness that in order to measure the return on a Microsoft investment, you need to know more and understand the usage and consumption of Office 365 tools.

Ultimately, in order to see ROI on Office 365 you must understand how users adopt and consume the product.


Free Digital Insights report


Microsoft by design have provided generic reports to suit all but quite often organisations need to refine and adjust these reports to gain their own insights from the data.

Digital Insights utilises your data to provide insight into a range of key Office 365 performance metrics including usage, adoption, consumption and licensing ROI, to enable you to make a more informed decision on adoption strategies to implement in the future.

Discover how intelligent insights can be used to increase Office 365 performance, consumption and usage within your environment. Get your free Digital Insights report today from Content and Code.


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About our author

David Tyler

David Tyler

Technical Account Manager| Content and Code

With a 10 year background in SharePoint, and being an Office 365 IT Pro since inception, David has been working with Content and Code’s Managed Services customers for the past 5 years helping them to realise the benefits of SharePoint or Office 365. David does this by developing and delivering key services that help our clients solve problems, meet key objectives or maximise their return from the Office 365 platform.



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