The UK has a workforce engagement problem, and it’s costing a lot. Recent research shows that ‘presenteeism’ (when employees are physically at work, yet are not fully engaged) costs the UK economy £15.1 billion per annum.
No matter what sector or industry you work in, communication plays a vital role in achieving success. However, history tells us that companies, small, but predominately larger corporations, can sometimes struggle to circulate focused messages about products, events, business plans, or their marketing campaigns to those most affected. This is supported by a recent study by Dynamic Signal and Mindshare North America, which looked in to employee advocacy and communication.