A recent survey showed that 61% of Internal Communications professionals think their company’s platform allows two-way engagement between employees and management. Great news for the majority, but how about the 39% of companies where management feels out of reach – and out of touch?
Between 1995 and the end of 2014, mobile phone ownership has exploded. According to KPCB’s Internet trends report, the numbers grew from 35 million in the min-nineties to 2.8billion today.
No matter what sector or industry you work in, communication plays a vital role in achieving success. However, history tells us that companies, small, but predominately larger corporations, can sometimes struggle to circulate focused messages about products, events, business plans, or their marketing campaigns to those most affected. This is supported by a recent study by Dynamic Signal and Mindshare North America, which looked in to employee advocacy and communication.